Harper’s Bazaar UK: After forging a friendship in fashion, Florrie Thomas and Anna Vitiello decided to launch their own brand to share their love for all things style. But little did they know what an enthralled audience they'd quickly command. Thanks to delectable wardrobes and insider know-how, they've totted up 20,000 Instagram followers (and counting). So what's it really like to be digital doyennes of fashion?
Florrie: Many days are spent dashing between appointments and next up, we're fitting in a quick street style shoot. It's important to feel comfortable in what we're wearing so I always start with footwear and work my way up. I'm not quite ready to pack away my beloved summer dresses so I'm mixing them up for winter with trusty boots.
Anna: I dress by mood, what’s going on that day and the weather. To look a little more polished, I choose clothes that are structured or feature a statement flourish, like this jumper with billowing sleeves. I'm wearing it with high waisted trousers to create the kind of '80s silhouette I favour.
Anna: Keeping relationships with the people we like working with is an important part of how our industry works and it’s those contacts that will help you move from one area or position to another and that stay with you beyond just one job or point in your career so we often meet PR friends for lunch or breakfast in order to catch up on the latest launches or to discuss up-coming projects.
Florrie: Today we're meeting at Palm Court at Kimpton Fitzroy London; our favourite new spot. There’s only so much you can do over email and sometimes a face-to-face over gorgeous food is when ideas really come to life.
Florrie: With our background as magazine editors, we approach work as we used to, so we spend our days calling in fashion and jewellery pieces for shoots that we're styling, writing pieces for the website and shooting for our Instagram. We love to work together as much as possible so we can bounce ideas off one another and it's amazing to always have a teammate on your side.
Anna: It's true, much of what we do would be far less enjoyable without each other. When it comes to creating our own content, organisation is paramount. We need a steady stream to share on various platforms so we shoot regularly and try to make the content work over those periods when we’re busier doing more admin or styling work.