
MILKSHAKE | School of Instagram
In celebration of the launch of the new Milkshake App, I created a series of handy lessons to freshen up your feed with the help of a few Insta friends…

Raise Your Voice With Insta Art
Labyrinth of Collages shares dreamy creations that always spark joy, with each one celebrating female muses, complete with magical swirls and a sprinkle of glitter.
Melbourne-based Paria is the whiz behind the designs. She credits Instagram for helping her gain a following, as well as many cool collabs, turning her account into a burgeoning business. Here, the artist reveals how it all began and the positive message she hopes to spread…

Elevate Your Photo Game
Our feeds are filled with pretty images of swirly lattes and covetable outfits that have us oohing and ahhing and reaching for our credit cards. But we often don’t think about the person behind the lens, the one who is making these everyday moments so darn Instagrammable. I spoke to Amber-Rose Smith about what it takes to be an Instagram photographer and her key lessons to creating scroll-stopping pics…

Nailing Your Instagram Aesthetic
Let’s be honest: Instagram is kind of a big deal. With 1 billion active users worldwide, it’s become a powerful part of many of our lives. But with so many filters, updates, #OOTDs… it can be a mind-boggling place. These Insta experts are here to offer inspiration on getting creative, finding your tribe and building a brand.

Using Hashtags Without Going OTT
Love them or hate them, hashtags are a nifty way to grow your Instagram. So it’s time to make the most of them! Even adding just a few tags can help others to discover you, lead to better engagement and a stronger community. Sounds good, right? The question is: how to hashtag without looking spammy? We asked these expert Instagrammers for their top tagging tips.

Using Instagram To Empower
The brains behind @HappyNotPerfect, Poppy Jamie, shares how she changed her attitude towards Instagram and used her experiences to create a feed of positivity.

Filtering Your Pics Like A Pro
Raising your Instagram game is all about visuals, and the good news? You don’t need a fancy camera or Insta-husband to do it. The secret is in the filtering. Long gone are the days of slapping on a Lark filter and hoping for the best. To make your pics stand out, it’s worth looking outside of Instagram and to the joys of photography apps. Not an editing pro? No problem! We asked these top ’grammers to reveal their insider filter tips and tricks…

Writing Compelling Captions
Are you a punny hunny? An emoji devotee? Perhaps you can’t resist a heartfelt Insta-essay. Whatever your style, a strong caption can give your visuals a voice so it’s worth considering what works for you. As way of inspo, we asked these ’grammers to reveal how they use captions to up their Insta game…

Supercharge Your Insta Bio
If you think of your Instagram as a shop window to you and your brand, every detail counts — and that includes a strong bio. Let’s be real: your bio is often the first thing people read before deciding whether or not to follow, so it’s crucial to make a good impression. This is your chance to *sell yourself* and with a few lines, some hashtags, contact info and a smattering of emojis, you can make an instant impact. Thing is, a snappy, witty and informative bio can be tricky to conjure up. We turned to a few of our favourite Instagrammers for their advice…

How To Grow Your Following
Instagram can easily become a numbers game and while it’s important to remember the sum total of your worth is not your followers, growing a meaningful brand and creating a community can be a wonderful thing. So what really matters is quality of followers, not quantity. Find your tribe full of people who enjoy what you share, who support and trust you. I asked some top content creators to share their strategies for building their growth without a bot in sight.

How To Ace Instagram Stories
Let’s get one thing straight: Stories has changed the Instagram game. After years of focusing on nothing but #gridgoals, finally we have a more playful way to share daily content, experiment with fonts and fun features, plus get a more authentic peek into the lives of others. Instagram Stories now has 500 million daily active users and with new updates added weekly, it’s only getting bigger and better.