FREELANCE JOURNALIST & CONSULTANT
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ELLE | Branded Content

As Digital Editor for Hearst’s Branded Content Team, I was responsible for the creation and delivery of quality content to fulfil commercial campaigns across the luxury women’s titles with a key focus on ELLE. I also worked across ELLE’s global editions, creating content in English to be translated for other markets. Here are some highlights…

9 Women Reveal How They Use Fashion To Feel Empowered

9 Women Reveal How They Use Fashion To Feel Empowered

Confidence. It's an elusive je ne sais quoi that most of us have grappled with. The question is: can it be amped up by what you wear? In collaboration with H&M, I spoke to a roster of successful and stylish women about their methods, ideas and tricks for power dressing now.

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A Day In The Life Of ELLE's Beauty Editor

A Day In The Life Of ELLE's Beauty Editor

Ever wondered what it's really like to be a beauty editor? Wonder no more. I followed Joely Walker, ELLE's beauty editor, to discover everything from her hero products to career tips in collaboration with Vichy.

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How To Land Your Dream Job

How To Land Your Dream Job

It doesn’t matter what age you are, job interviews can be daunting. When you have your heart set on the perfect role, the last thing you want is to feel underprepared and full of nerves. Handily, fashion can lend a major confidence boost. How? We turned to work psychologist Karen Pine for her expert tips on using your outfit to land your dream job.

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How To Wear One Pair Of Trainers 4 Ways

How To Wear One Pair Of Trainers 4 Ways

Let’s be real: trainers as everyday shoes is one trend we’re never going to say goodbye to. Why would we want to? In partnership with Sorel, this articles takes inspiration from the street style set for a variety of on-trend ways to wear the Kinetic trainer...

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7 Colour Trends Sweeping Awards Season

7 Colour Trends Sweeping Awards Season

Barely-there gowns, political statements, a sassy Blue Ivy... The 2018 awards season saw more talked-about moments than most. So with a new season on the horizon, I looked to the rainbow-loving A-list for mood-boosting style tips in collaboration with The Outnet.

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How To Elevate Your Summer Without Spending A Fortune

How To Elevate Your Summer Without Spending A Fortune

With warmer days on the horizon, it’s time to put those woolly jumpers back into retirement and start prepping for the good old British summer. But how to up your game as the mercury rises? Luckily, there are plenty of ways to elevate your everyday without going OTT or breaking the bank. Read on for some easy ways to elevate your summer — just cross your fingers for a heatwave…

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How 4 Editors Style Their Favourite Wardrobe Staple

How 4 Editors Style Their Favourite Wardrobe Staple

Yes, even fashion editors wear their beloved everyday essentials on repeat. It’s the way you wear them that keeps your style looking fresh and feeling modern. As way of proof, I asked four ELLE staffers to take a wardrobe staple from eBay and style it in her own way.

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3 Influencers Share Their Secrets On French Girl Style

3 Influencers Share Their Secrets On French Girl Style

From Brigitte Bardot to Marion Cotillard, there's something about stylish French women that is so easily enviable. Whether it's their nonchalant attitude or the ability to make a white tee and jeans look like a runway-worthy look, they serve a steady stream of style inspiration. In collaboration with Chloe, I asked a few French influencers to share their inner secrets...

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How To Make A Positive Difference To Your Life And The Planet

How To Make A Positive Difference To Your Life And The Planet

The spotlight on living a cleaner, greener life has hit its stride with more of us turning to brands not just because of what they sell, but because of what they stand for. In partnership with bareMinerals, I spoke to an array of women who are forging their own eco-friendly path.

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5 Fashion Trends You Can Channel With Your Jewellery

5 Fashion Trends You Can Channel With Your Jewellery

For the fashion-hungry amongst us, we avidly await a new season filled with shiny new trends to try. But being on-trend doesn't mean you have to commit from head to toe. If you want to test the waters before going the whole hog, simply invest in a few carefully-chosen accessories, in partnership with Bucherer.

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5 Fashion Insiders On How They Beat The Heat In Style

5 Fashion Insiders On How They Beat The Heat In Style

A hot summer is a mixed blessing. While we’re excited for alfresco drinking and bare legs, the thought of muggy commutes, melting make-up and outfit dramas can cause full-on panic. If anyone can ease our summer dressing fears, it’s Instagram's style stars.

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The Tod’s Tribute To Italian Glamour

The Tod’s Tribute To Italian Glamour

Let’s be honest, there’s something utterly magnetic about Italian women. Think Anna Magnani’s button-down shirts or Valeria Golino’s sharp suits and it’s no wonder that the world is captivated by their style… READ HERE