Like a statement handbag, fragrance is an evocative part of a woman’s wardrobe. One spritz has the power to instantly lift your look, whether you’re heading to the office, an off-duty brunch or a special evening on the town. But how do you find the one that’s right for you? Where should you apply it? And how long will it really last? Scent is an allusive concept infused with myths, so for definitive answers to our burning questions, we asked fragrance scientist Will Andrews for his expert insight.
Perfume is an invisible accessory so think of it as you would a piece of clothing. In this way, you can build a fragrance wardrobe for different occasions and moods. The smells that surround us define our feelings and affect the responses of others so if you want to adapt your image, scent is a brilliant tool. Smell is also a strong psychological enabler so if you have a life change, you may start dressing differently, you might exercise more, and you should definitely add new perfumes to your collection.
Brides often think that everything has to be shiny and new but I'd advise you smell as your partner loves you. There’s enough change and stress around the big day so stick to a perfume that is absolutely you. Not only will it be familiar to your partner, it will give you a psychological boost on the day. If you're wearing a floral fragrance, you could even use the same flowers in your bouquet or on the tables to infuse your personality throughout the event. Then if you want, buy a new fragrance when you're off on honeymoon.