When it comes to Instagram stardom, there’s no better poster girl than Chiara Ferragni. With an eye-watering 5.6 million followers, the Milan native has skyrocketed from fashion blogger to online multi-millionaire, one glossy selfie at a time. I met the lady known in the blogosphere as The Blonde Salad at Amazon HQ in Shoreditch…
“Instagram is changing fashion so much and I feel like I’m in the middle of the revolution. Suddenly everybody feels more relatable and is able to be themselves. The key is to be fun, be stupid, use emojis because that’s what people want to see, even from big brands. Now more than ever, you can have fun with what you’re doing. Some people think I’m a bitch – I don’t know why! – so by following me, they see I’m not. Hopefully!”
“I’m inspired by so many people on Instagram – every time I see an outfit I like, I screenshot it and save it to a folder. But I wouldn’t want someone to wear exactly what I’m wearing in exactly the same way I wear it. It’s best to take inspiration from things around you and then make it your own. You need to shine in yourself and don’t try to be someone you’re not.”