FREELANCE JOURNALIST & CONSULTANT
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BAZAAR | 7 Ways Dior Changed The Way You Dress

The House of Dior has always been indelibly linked with Harper's Bazaar. So as the French fashion house celebrates its 70th anniversary and we honour our launch 150 years ago, what better time than now to trace the interconnected legacies.

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 It was in February 1947 when Christian Dior launched his eponymous brand with a collection of swirling full skirts and nipped-in waists with fitted jackets.  Legend has it that Carmel Snow, Bazaar's editor-in-chief, was the first to rush backstage t

It was in February 1947 when Christian Dior launched his eponymous brand with a collection of swirling full skirts and nipped-in waists with fitted jackets.

Legend has it that Carmel Snow, Bazaar's editor-in-chief, was the first to rush backstage to congratulate Monsieur Dior. Indeed, it was Snow who came up with the phrase that was to make her protégé famous: "Your dresses have such a new look."

This "new look" was acclaimed the world over, introducing a sweeping departure from postwar austerity and revolutionising the feminine silhouette.

 Seventy years after Christian Dior first launched his brand, Maria Grazia Chiuri made history as the first female creative director.  Her debut show sent one very clear message: we should all be feminists. The slogan, emblazoned across T-shirts, is

Seventy years after Christian Dior first launched his brand, Maria Grazia Chiuri made history as the first female creative director.

Her debut show sent one very clear message: we should all be feminists. The slogan, emblazoned across T-shirts, is a quote from the Nigerian writer Chimamanda Ngozi Adichie, whose influential 2013 TEDx talk of the same title was given further prominence when Beyoncé sampled it in her anthem "Flawless" later that year.

It epitomises a fresh vision for Dior, drawing on its revered legacy to shape a feminist future.